We are excited to host the first Preservation on Main Street Conference in 2020! This year's conference will be a virtual experience. Here's a look at all the great content for this year's event.

Conference Details

Preservation on Main Street will be Wednesday, July 29 and go through Friday, July 31.


Cost for the full event is $25, and is free for students with a student ID. 

One of the great things about our Preservation on Main Street conference is that it will provide a broad range of information for both Florida Trust and Main Street attendees. All sessions will be available for each registrant, so it will be easy to learn something new!

The deadline to register for the conference is noon on Tuesday, July 28. Review the full schedule and register today!


Sessions included in the conference schedule below are marked as Trust if it is session content most in line with traditional Florida Preservation Conference content. Sessions necessary for Main Street attendees are marked with which of the four points it is in connection with:

Continuing Education Credits

The Preservation on Main Street conference has been approved for 10 credits with both the APA and AIA. If you would like to claim those credits you will need to include your APA and AIA number when registering. 

The Florida Trust for Historic Preservation is a registered provider with the American Institute of Architects (AIA) Continuing Education Program, provider number G267. Registered architects with the State of Florida Board of Architecture are eligible for continuing education credits for this program. The Florida Trust is a registered provider with the American Planning Association (APA) for continuing education credits for planners. 

Florida Main Street Session Key

The Main Street Approach offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation that is easily tailored to local conditions. Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Design (D): supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Economic Vitality (EV): focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Organization (O): involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.

Promotion (P): positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. 

Conference Schedule

Wednesday, July 29

Welcoming Remarks, Keynote Speaker Jeff Siegler, and Florida’s 11 to Save Announcement
10 a.m. – 12 p.m.
Kick off our first ever virtual conference with opening remarks from Division of Historical Resources’ Timothy Parsons, Ph.D.; Florida Trust for Historic Preservation’s Board President, Friederike Mittner; and our keynote speaker, Jeff Siegler!

Revitalize or Die. Over the last half century, as our economy shifted from local to global, we lost something special that we never really appreciated. As local businesses were replaced by national chains, as local buildings went empty and started to decline, and as local jobs dwindled, we slowly lost our identity. When all the things that once defined a community were lost or replaced, residents no longer had anything that helped to define them, more so, people no longer had anything to be proud of. The result has been a seismic decline in civic pride the onset of rampant apathy. When people no longer care about the town they call home, the very fabric of community begins to pull apart. We may inhabit the cities of our grandparents, but they are no longer the same place. Civic pride is what we crave and what we must restore if we aim to revitalize our communities. Apathy will not retreat in the face of money or planning or technical expertise. The only thing that will push apathy from our communities is a sense of care, concern, commitment and pride. In understanding how pride works in people, we can begin to apply those same lessons to our communities. In doing so, we can restore our most valuable resource.

Florida Trust's 11 to Save Chair Ennis Davis will present this year's 11 to Save list of the most endangered historic places in the state. Each year, the Florida Trust for Historic Preservation announces its 11 to Save program as part of its Florida Preservation Conference. The program is designed to increase the public’s awareness of the urgent need to save Florida’s historic resources, and to empower local preservationists and preservation groups in their efforts to preserve Florida’s rich history. Florida’s 11 to Save is a starting point for advocacy and education efforts, and is intended to be part of a collaborative effort to identify custom solutions for each property.

Florida’s Resiliency Update (TRUST)
12:15 – 1:15 p.m.
Federal and State grants for flood mitigation have made their way into Florida to develop mitigation actions in response to flood vulnerabilities specifically targeted for historic communities.  A case study of St. Augustine's "Resilient Heritage in the Nation's Oldest City" will be presented as a model that incorporates economic data, tools, and mitigation responses. Other success stories from around Florida will also be shared.
Speakers: Angela Schedel, Ph.D., PE, Taylor Engineering; Jenny Wolfe, Historic Preservation Officer, City of St. Augustine

Historic Preservation Incentives: Lessons from Miami-Dade County and Around the World (TRUST) (O)
1:30 – 2:30 p.m.
In completing policy development assignments around the world, including Miami-Dade County, we have learned that historic preservation needs a diverse toolkit. We cannot rely on designation alone to safeguard historic buildings. There need to be a range of strategies: from creating opportunities for the private sector to invest in older buildings, to empowering communities with the tools to protect the spaces that matter to them. Come learn why preservation incentives are good public policy, what makes an incentive most effective, and hear about innovative strategies for preservation used all over the world. 
Speakers: Katlyn Cotton, Director of Marketing and Design, PlaceEconomics; Briana Grosicki, Associate Principle, PlaceEconomics; Moderator: Caroline Cheong, Ph.D., University of Central Florida

Main Street Retail Workshop (P)
2:45 – 3:45 p.m.
Join Kathy Cruz as she breaks down the best way to get customers into your stores, both physically and virtually. She will dive in topics such as window display design, social media tips and tricks, and other e-commerce avenues.
Speakers: Kathy Cruz, Savvy Shopkeeper


Underrepresented History: Florida's Chitlin' Circuit (TRUST) (P)
4 – 5 p.m.
The historic Chitlin' Circuit weaved its way across African-American performance venues throughout the United States during the 20th century's racial segregation. This session will explore their history in Florida and places you can still visit today.
Speaker: Ennis Davis, AICP, City of Jacksonville

Thursday, July 30

Coffee Klutch
8:15 – 8:45 a.m.
Grab your coffee and spend time with colleagues discussing the successes and challenges of saving the state’s endangered sites and the role of Florida’s 11 to Save.
Hosts: Ennis Davis, AICP, City of Jacksonville; Alissa Lotane, Chief, Bureau of Historic Preservation, Florida Department of State; Melissa Wyllie, CEO & President, Florida Trust for Historic Preservation

Supremely Successful Boards: What’s Changed, What Hasn’t (O)
9 – 10 a.m.
Join Alyce Lee for this interactive workshop to help your non-profit thrive in challenging times. Designed specifically for Executive Directors and board members, Alyce Lee will share best practices and proven strategies for effective board governance including recommendations to adapt and pivot in response to the COVID-19 pandemic. She will provide candid answers to your questions to support, engage, and sustain a high performing Board of Directors.
Speaker: Alyce Lee Stansbury, CFRE, Stansbury Consulting

Preserving Historic House Museums: Strategies for Sustainability (TRUST) (D)
10:15 – 11:15 a.m.
Explore strategies to preserve and sustain historic structures as house museums in the 21st century. Mike will share his experience operating a historic site during this presentation.  
Speaker: Mike Cosden, Vice President, Edison and Ford Winter Estates

Mastering the DIRT of Development (D)
11:30 a.m. – 12:30 p.m.
As grant funds and tax dollars continue to dry up, it is important that communities empower their residents to master the DIRT of development. Duration, Intensity, Rate and Timing (DIRT) will help the community utilize private development to make catalyst changes and improve the quality of life for residents. This lecture will focus on helping participants understand what they can do to help dictate the DIRT of development and how to work with local developers to fulfill the goal of community revitalization.
Speaker: Benjamin Levenger, AICP, PLA, CEcD, Downtown Redevelopment Services

Tactical Preservation 101 Panel (TRUST) (D)
12:45 – 1:45 p.m.
A high level look at getting started with historic preservation. Panel will cover what it means to be on the National Register of Historic Places, how to get started and how it can help preserve historic spaces. Other tactical preservation easements tools discussed will include preservation easements as a preservation tool and economic incentive, making preservation work through research, planning, condition assessments and utilizing local designations and advocacy.
Speaker: Christine Dalton, AICP, Dalton Studio; Megan McLaughlin, AICP, PlusUrbia Design; Antonin Robert, GBX Group; Jenny Wolfe, Historic Preservation Officer, City of St. Augustine; Moderator: Melissa Wyllie, CEO & President, Florida Trust for Historic Preservation

(re)Building Main Street: Planning and Architecture Tools for Great Downtown Infill (TRUST) (D)
2:15 – 3:15 p.m.
This session will present planning objectives and architectural recommendations for creating compatible infill in Main Streets and other historic districts.
Speakers: Rick Gonzalez, AIA, REG Architects; Megan McLaughlin, AICP, PlusUrbia Design

Youth in Archives (TRUST) (O)
3:30 – 4:30 p.m.
Cultivating the connection between youth and preservation is crucial for long-term preservation strategies.  Learn how to find and organize your local volunteers, while also building meaningful partnerships that help inspire the next generation of historic preservationists and archivists.
Speaker: Imani Phillips, Jacksonville Historic Society

Secretary of State’s Florida Main Street Award & Preservation Awards - Virtual Ceremony
6 – 7 p.m.
Join us for the online presentation as we virtually announce both this year’s Secretary of State’s Florida Main Street Awards and the Florida Trust's 2020 Florida Preservation Awards. This event will be live-streamed on select social media platforms for your convenience.

Friday, July 31

Saving Sacred Sites of African American Heritage (TRUST)
9 – 10 a.m.
This virtual sacred spaces tour honors the work of the people preserving African American historic cemeteries and churches, and identifies the preservation challenges of these sites. Bethlehem Cemetery in Archer, a 2019 Florida 11 to Save site, has followed the leadership of Roberta Lopez and her sister to care for the cemetery and leverage funds for long term preservation. In St. Augustine, churches in the Lincolnville neighborhood can benefit from a local funding source for major rehabilitation efforts. 
Speakers: Roberta Lopez, Bethlehem Methodist Episcopal Cemetery Restoration Organization; Nigel Rudolph, Florida Public Archaeology Network; Jenny Wolfe, Historic Preservation Officer, City of St. Augustine

Partnering Your Main Street with the Economic Development Administration and Your Regional Planning Council (EV)
10:15 – 11:15 a.m.
Regional Planning Councils (RPCs) are multi-purpose agencies of the state that provide technical assistance in economic development and other planning needs to local government members.  The U.S. Department of Commerce, Economic Development Administration works directly through RPCs as their “boots on the ground” designated Economic Development Districts. In this session, you will learn how to tap into the resources available to your Main Street communities to work toward economic growth and resilience.
Speakers: Ben Chandler, AICP, Apalachee Regional Planning Council; Denise Imbler, Florida Regional Council Association; Gregory Vaday, AICP, U.S. Department of Commerce

Florida Trust for Historic Preservation’s Annual Membership Meeting (TRUST)
11:30 a.m. – 12:30 p.m.
Florida Trust members are invited to join us for the annual membership virtual luncheon as we discuss the state of preservation in Florida, elect new board members and recognize those who have served on and are rolling off the board.
Led by Friederike Mittner, Board President, Florida Trust for Historic Preservation


Closing Session
12:45 – 1 p.m.

Board Member Workshop with Alyce Lee Stansbury (O)

2 – 3:30 p.m.
This session is available only for Board Members of the Florida Trust and Florida Main Street. A separate email with a link for the meeting will be sent when board members indicate they will participate in the session on the registration form.

Join speaker Alyce Lee for an interactive discussion regarding effective board governance. Bring your questions to discuss with Alyce Lee and board members throughout the state.

© 2020 Preservation on Main Street

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